Terminology to Avoid

The following is a list of terminology we should avoid when communicating with the consumer.

Term To Avoid	Term to Use	Reason Why
Bullet	FusionBlade Personal Blender	Bullet typically refers to the “Magic Bullet” brand of personal blenders
CrockPot	Slow Cooker	CrockPot is a brand name for a line of slow cookers
DuraCeramic	Advanced Ceramic	DuraCeramic is a trademark belonging to Oster
FryDaddy	Deep Fryer	“FryDaddy” is a brand name for a line of deep fryers
InstaPot	Pressure Cooker or MultiCooker	InstaPot is an abbreviated form of Instant Pot (see below)
Instant Pot	Pressure Cooker or MultiCooker	Instant Pot is a MultiCooker/Pressure Cooker by Instant Brands, Inc.
Keurig	Single Serve Coffeemaker	Keurig is a brand name of single serve coffeemakers that brew using K-Cups
Nesco	Multi-Cooker	Nesco is a brand of various kitchen appliances, but is most known for their roasters
Salad Shooter	Food Processor or Prep Machine	Salad Shooter is a brand name of specialized food processors similar to our prep machine
Teflon	Non-Stick Coating or George-Tough Coating	We do not use Teflon non-stick coating; we use a proprietary non-stick coating or George-Tough Coating for GF brand
Yonanas	Prep Machine	Yonanas is a brand of a frozen treat maker similar to our prep machine